SEO and Digital Marketing

what is search intent?

What is Search Intent in SEO?

Search intent, also known as user intent or query intent, is the primary goal a user has when typing a query into a search engine. Understanding search intent is crucial for SEO because it helps you create content that aligns with what users are looking for, thereby improving your chances of ranking higher in search […]

How to Add Schema Markup to Your Site Using Google Tag Manager

How to Add Schema Markup to Your Site Using Google Tag Manager

Introduction Structured data, also known as schema markup, is a vital component of modern SEO strategies. It helps search engines better understand your website content, enabling rich results and enhanced search visibility. One of the easiest ways to add schema markup without altering your site’s code is by using Google Tag Manager (GTM). This guide […]

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